10 Essential Izakaya Tips for First-Time Travelers
How to Enjoy Japanese Pubs Like a Local
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What Makes Izakaya Culture Unforgettable?
A First-Timer’s Guide to Japanese Pubs
Traveling through Japan often becomes more than sightseeing—it becomes a collection of shared meals, late-night conversations, and unexpected friendships. One of the most memorable moments from my Japan trip didn’t happen at a famous landmark. It happened inside a warm, buzzing Izakaya—Japan’s beloved style of casual pub—where strangers quickly turned into friends over plates of sizzling yakitori and frosty beers.
If you’ve ever wondered whether you can truly enjoy an Izakaya experience as a first-timer, the answer is absolutely yes. To help travelers feel confident and enjoy this iconic part of Japanese nightlife, beverage maker Suntory created an easy, English-friendly guide to Izakaya etiquette. Below is a breakdown of the essentials—perfect for anyone eager to explore Japan like a local.
10 Tips to Remember!
“Irasshai!” — The Welcome Call
Expect to hear a cheerful Irasshai! as soon as you enter.
Simply reply with your party size (ex: hitori, nimei, sanmei).
Otoshi — The Small Dish Everyone Gets
A small appetizer served automatically.
It’s both a welcome snack and a modest cover charge.
Oshibori — The Hand Towel
Use it only for your hands. Wiping your face is technically okay in casual spots but not recommended.
“Toriaezu Nama!” — Start with a Beer
This classic phrase means “Let’s start with draft beer!”
Don’t drink alcohol? No problem—most izakaya offer soft drinks and mocktails.
The Perfect Pour: 70% Beer, 30% Foam
Unlike in the U.S., the foam is part of the flavor and presentation in Japan.
Try it—you may love it.
Wait Until Everyone Is Served
A widely observed custom. When every glass arrives, raise your drink and say Kanpai!
“Sumimasen!” — How to Call the Server
Some places have call buttons, but a friendly Sumimasen! works just as well.
Highballs & Sours — Must-Try Drinks
Suntory’s Whiskey Highball is a modern Japanese classic—refreshing, light, and incredibly popular.
Ordering Style: Share Everything
Izakaya dishes are meant to be shared. Think tapas—but Japanese style.
“Okaikei onegai shimasu” — Asking for the Check
Say this phrase when you’re ready to pay and wrap up your night.
Ready to Experience Izakaya Nights in Japan for Yourself?
Izakaya culture is one of the most authentic and heartwarming parts of traveling in Japan. From your first drink to the last call of Kanpai, it’s an experience full of local flavor, cultural discovery, and unforgettable memories.
If you want to explore Japan’s food, history, and iconic sights in the most seamless way possible, consider joining one of our top-rated guided tours.
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